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 BEST SEO COMPANY PUNE What is Search Engine Optimization? When people use Google to search, they enter some keywords and a list of relevant websites is returned. People tend to visit websites at the top of the search results page, because they appear to be more relevant to their search. If you’ve ever wondered why your competitors ranking is better than yours, it’s because of a digital marketing technique called Search Engine Optimization (SEO). SEO helps your site rank higher than your competitor’s sites in response to certain keywords when searched. Its primary goal is to increase the visibility or ranking of your website in organic search engine results over time. Search Engine Optimisation is a long term investment, meaning the more time spent optimising your site the better the result. Also read - SEO services in Nizamabad About Search Engine Optimisation (SEO) Services There are many factors that influence a search engine to rank your site, but these can be broken down into ...